Sarah Palmer
Meet the Owner
Sarah, is a highly accomplished professional with a first class business degree and extensive experience in managing businesses in a variety of sectors. In 2009, she made the bold decision to establish her own bookkeeping business, the award-winning Women Who Count (WWC).
Sarah’s true passion lies in educating her clients about finance and she firmly believes that a skilled bookkeeper can truly transform the lives of small business owners by providing them with invaluable insights into their finances.
Appreciating the significance of reliable financial information for small businesses, Sarah also holds the position of CEO at the Institute of Accountants and Bookkeepers (IAB). In this role, she not only passes on her knowledge to other finance professionals but also helps them develop their businesses to deliver exceptional service and support to business owners.
Sarah’s roles at WWC and the IAB naturally align as she actively takes part in the lobbying of legislation within the industry, participating in HMRC consultations to influence and gain support for the finance community and business owners.
With her relaxed and approachable manner, Sarah is a driving force in empowering both her clients and fellow finance professionals to achieve success.
Meet the Team
Marisca Janse Van Rensburg
Marisca holds a BA in Education and Psychology and Masters of Business Administration. Aside from being responsible for the bookkeeping of various clients, she also manages the daily office administration and implementation of projects, such as the of B-Corp movement, within the company. When not in the office she enjoys cooking and a good old DIY project!
Victoria Staveley
Victoria has a background in administration and marketing, but changed direction after she started a family. She has a small portfolio of clients, looking after their bookkeeping and management accounts. She is currently studying for her Self Assessment qualification. Outside of Bookkeeping, Victoria enjoys paddle boarding, spending time with her family and travelling.
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