What’s your story?
So hands up who has spent some time over lockdown reading a book on personal development or the latest trend in social media marketing strategy that promises to change your life or your business? I’m guilty as charged; only now I have learnt to take the message from these books to add to my knowledge than to read them in hope of finding that elusive “silver bullet”!
The truth is our businesses will grow and become more successful the more authentic we become. Our most successful marketing message is our own personal story because we are all human and we need to feel connected to each other. However, it takes time to distil who we really are and to work out how we want our business to be. Be authentic and your business will be totally original, there is only one you. Remember each day we write another part of our story.
So the question is, is the story you are writing worthy of who you really are?
A common misconception is that we keep ourselves and our business small because we are scared of failure, I don’t believe that. I think we all guard our dreams like a deep secret, one that we won’t even admit to our nearest and dearest.
I’m going to leave you with my favourite poem by Marianne Williamson – Our Deepest Fear.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
By: Marianne Williamson